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Principles of Marketing for a Digital Age Tracy L. Tuten 2 Revised edition
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Principles of Marketing for a Digital Age
Tracy L. Tuten
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
496 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 19, 2023 |
| Original release date | 2022 |
| ISBN13 | 9781529779790 |
| Publishers | SAGE Publications Ltd |
| Pages | 496 |
| Dimensions | 245 × 189 × 31 mm · 879 g |
| Language | English |
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