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Marketing Planning & Strategy: A Practical Introduction John Dawes
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Marketing Planning & Strategy: A Practical Introduction
John Dawes
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
296 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 28, 2021 |
| ISBN13 | 9781529760132 |
| Publishers | SAGE Publications Ltd |
| Pages | 296 |
| Dimensions | 232 × 186 × 22 mm · 530 g |
| Language | English |
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