Brand Management: Co-creating Meaningful Brands - Michael Beverland - Books - Sage Publications Ltd - 9781529720136 - February 24, 2021
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Michael Beverland
Brand Management: Co-creating Meaningful Brands 2 Revised edition

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Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity.

424 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 24, 2021
ISBN13 9781529720136
Publishers Sage Publications Ltd
Pages 432
Dimensions 239 × 191 × 23 mm   ·   1.02 kg

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