Business-to-Business Marketing - Ross Brennan - Books - SAGE Publishing - 9781526494399 - September 8, 2020
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Ross Brennan
Business-to-Business Marketing 5 Revised edition

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Brennan and Canning cover the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies.

424 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 8, 2020
ISBN13 9781526494399
Publishers SAGE Publishing
Pages 424
Dimensions 186 × 245 × 16 mm   ·   668 g
Language English  

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