Principles of Marketing for a Digital Age - Tracy L. Tuten - Books - SAGE Publications Ltd - 9781526423344 - December 20, 2019
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Tracy L. Tuten
Principles of Marketing for a Digital Age

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This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.

496 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 20, 2019
ISBN13 9781526423344
Publishers SAGE Publications Ltd
Pages 496
Dimensions 192 × 236 × 24 mm   ·   1.07 kg

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