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The Definitive Guide to Brand Building
Robert Donnelly
Describes the process of establishing brand equity and maintaining, and growing the value of the company's brand portfolio. The book contains a plethora of examples of well known brands and their brand equity strategies.
277 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 17, 2018 |
| ISBN13 | 9781524955588 |
| Publishers | Kendall/Hunt Publishing Co ,U.S. |
| Pages | 277 |
| Dimensions | 211 × 274 × 5 mm · 181 g |
| Language | English |
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