Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era - Thomas R. Flynn - Books - Kendall/Hunt Publishing Co ,U.S. - 9781524943820 - December 30, 2019
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Thomas R. Flynn
Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

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Presents a data-driven, consumer centric approach that's in sync with today's always-on integrated marketing communication (IMC) environment. Based on the author's work experience in IMC and related fields, the publication focuses on the most durable principles of IMC, stressing best industry practices.

277 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 30, 2019
ISBN13 9781524943820
Publishers Kendall/Hunt Publishing Co ,U.S.
Pages 277
Dimensions 150 × 220 × 10 mm   ·   614 g   (Weight (estimated))

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