Effective Advertising and Social Media: Strategy and Analytics - Gerard Tellis - Books - Kendall/Hunt Publishing Co ,U.S. - 9781524923211 - July 31, 2019
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Gerard Tellis
Effective Advertising and Social Media: Strategy and Analytics Second edition

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Explores the immediate and subsequent effects of advertising on consumer choice, sales, and market share. To explain the broad scope of advertising, this publication uses simple terms and ideas in a general sense that encompass a variety of contexts in which advertising occurs.

277 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 31, 2019
ISBN13 9781524923211
Publishers Kendall/Hunt Publishing Co ,U.S.
Pages 277
Dimensions 150 × 220 × 10 mm   ·   614 g   (Weight (estimated))

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