Gerard L Danford

The MBA Bootcamp Gerard L Danford

How to get the benefit of an MBA, without completing an MBA? The MBA BOOTCAMP focuses-in on what you must understand./

Dr. Gerard L. Danford: MBA - The London Business School (UK), PhD - Helsinki School of Economics (Finland) & B. Sc. Engineering CCSU (USA). Dr. Danford has 20 years of experience in successfully consulting multinational companies on strategies and 20 years experience teaching MBA & Executive MBA students in the USA & Europe.

2021 Updated and Revised Edition.

After completing the Mini MBA you will understand 18 essential topics. Managers, startup founders and business students will benefit most from this in-depth & practical book. Take Control of Your Professional Development

Managers, startup founders & students of business will benefit most. The Mini MBA can make the greatest difference in your career success!What You Will Learn

Success ThemeThe formula for success in business and make it happen. How to navigate the rapidly changing business environment (Accelerators)?How to avoid the enemy of success (Complexity)?Management ThemeThe secret to becoming more innovative. The tasks of effective managers. Tools for making better business decisions. Money ThemeBehavioral economics 'eats' rational economics for breakfast. You must understand Value to succeed in business (Drivers of Value)?Planning, Budgeting, and Forecasting (PBF) isn't used effectively. Market ThemeSuccessful marketing is driven through 'budget allocation.'How to improve your digital marketing ROI?Why mobile is now the #1 marketing challenge, and succeeding in a mobile-first marketplace?Process ThemeThe Business Case for a Sustainability Strategy. How to manage dynamic & stable operations (Agile-Lean Process Skills)?Why, where, and how to succeed in international business?Future ThemeThe 4 Proven Strategic Styles. How to use Career Weapons?How to Avoid Startup Failure (10/90 Rule)?PLUS: Case studies on Amazon, Google, Lego and more...