Social Media Research Methods - Joseph P. Mazer - Books - Cognella, Inc - 9781516581825 - November 2, 2023
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Joseph P. Mazer
Social Media Research Methods

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Filling a gap in the literature and featuring an emphasis on using new media in communication research, this book introduces students to a variety of social media research methods and data analysis strategies. The text recognizes the need to employ effective research methods to make meaning of the rich data available within social media platforms.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 2, 2023
ISBN13 9781516581825
Publishers Cognella, Inc
Pages 248
Dimensions 150 × 220 × 10 mm   ·   435 g
Language English  

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