Tell your friends about this item:
The New Global Marketing: Local Adaptation for Sustainability and Profit Johny K. Johansson
Do you have a profile? Log in
Get notified about new Johny K. Johansson releases
Our customers say:
Add to your iMusic wish list
Also available as:
The New Global Marketing: Local Adaptation for Sustainability and Profit
Johny K. Johansson
Discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success.
636 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 30, 2016 |
| ISBN13 | 9781516504671 |
| Publishers | Cognella, Inc |
| Pages | 636 |
| Dimensions | 150 × 220 × 10 mm · 951 g (Weight (estimated)) |
![Cover for Daniel Bouweraerts · Introduction to Graphic Arts and Media Technologies (Paperback Book) [Second edition] (2025)](https://imusic.b-cdn.net/images/item/original/367/9798823343367.jpg?daniel-bouweraerts-2025-introduction-to-graphic-arts-and-media-technologies-paperback-book&class=scaled&v=1785797086)
![Cover for Understanding and Combating Global Corruption: A Reader (Paperback Book) [Second edition] (2025)](https://imusic.b-cdn.net/images/item/original/897/9781793547897.jpg?2025-understanding-and-combating-global-corruption-a-reader-paperback-book&class=scaled&v=1783333382)
![Cover for Race and Ethnicity: The Sociological Mindful Approach (Paperback Book) [Second edition] (2025)](https://imusic.b-cdn.net/images/item/original/660/9798823370660.jpg?2025-race-and-ethnicity-the-sociological-mindful-approach-paperback-book&class=scaled&v=1783368357)
![Cover for Douglas Pride · Geology and the National Parks and Monuments (Paperback Book) [First edition] (2025)](https://imusic.b-cdn.net/images/item/original/857/9781516584857.jpg?douglas-pride-2025-geology-and-the-national-parks-and-monuments-paperback-book&class=scaled&v=1783333472)
![Cover for Brian D. Skelly · Logic Between the Lines: Making Philosophical Sense of Logic and Logical Sense of Philosophy (Paperback Book) [Revised First edition] (2025)](https://imusic.b-cdn.net/images/item/original/207/9798823375207.jpg?brian-d-skelly-2025-logic-between-the-lines-making-philosophical-sense-of-logic-and-logical-sense-of-philosophy-paperback-book&class=scaled&v=1783165711)
