Lorenzo Hagerty Esq

The Art of Becoming an Entrepreneur Lorenzo Hagerty Esq

"The Art of Becoming An Entrepreneur", although quite detailed, is as much a motivational book as it is instructional. If you are like most people, you have had more than one good idea for a business that you never acted upon. The reasons for non-action, of course, are legion, lack of start-up money usually being one of the main ones. But Lorenzo shows you ways to get started long before you solve the money problem. He begins teaching you how to capture your best ideas and then how to refine them down into a well-focused business plan. After explaining the in's and out's of raising money for your new business, Lorenzo talks about some potential enterprise killers, including too much success and not knowing when, or how, to quit. Originally written in 1985, Lorenzo has revised this edition to be more in tune with the new realities of the 21st century.