Hugh Oddie

Internal Branding: a How-to Guide Hugh Oddie

What is Internal Branding - a How-To Guide about? ? Companies which have a strong internal brand are more profitable and successful ? This workbook is a practical, concise "how-to" for Internal Branding. It will appeal to all levels of employees, from the most senior officers down ? Employees are crucial in delivering the required customer experience which is dependent on the effectiveness of the internal branding programme ? An Internal Branding program literally acts as the bridge between business strategy and implementation.