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Advertising Creative: Strategy, Copy, and Design Tom Altstiel 5 Revised edition
Advertising Creative: Strategy, Copy, and Design
Tom Altstiel
Focusing on the key principles and practical information of advertising that students and working professionals can use, the new edition continues to weave discussion about digital messaging through every chapter.
488 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 5, 2019 |
| ISBN13 | 9781506386966 |
| Publishers | SAGE Publications Inc |
| Pages | 488 |
| Dimensions | 277 × 220 × 16 mm · 929 g |
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