Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust - Lexington Studies in Health Communication - Laura Crosswell - Books - Lexington Books - 9781498552998 - April 30, 2018
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Laura Crosswell
Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust - Lexington Studies in Health Communication

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This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

186 pages, 3 Tables, unspecified; 16 Halftones, color

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 30, 2018
ISBN13 9781498552998
Publishers Lexington Books
Pages 186
Dimensions 237 × 162 × 17 mm   ·   453 g
Language English  

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