Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers - Janelle Applequist - Books - Lexington Books - 9781498539517 - December 9, 2016
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Janelle Applequist
Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers

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This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.

168 pages, 12 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 9, 2016
ISBN13 9781498539517
Publishers Lexington Books
Pages 168
Dimensions 160 × 238 × 16 mm   ·   408 g
Language English  

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