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Comeback: Can Great Companies Rise Again? Alfred Marcus
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Comeback: Can Great Companies Rise Again?
Alfred Marcus
Comeback explores the high-stakes world of corporate turnarounds, analyzing how once-dominant firms, like Intel and Disney, struggled to recover from decline. Blending case studies with strategic insights, the book examines the determinants of a company’s rise and fall from greatness.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 5, 2016 |
| ISBN13 | 9781487547974 |
| Publishers | University of Toronto Press |
| Pages | 430 |
| Dimensions | 160 × 236 × 27 mm · 720 g |
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