21st Century FMCG Consumer Marketing - Manal Haddad - Books - Lulu.com - 9781483444369 - January 27, 2016
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Manal Haddad
21st Century FMCG Consumer Marketing

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An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 27, 2016
ISBN13 9781483444369
Publishers Lulu.com
Pages 110
Dimensions 148 × 210 × 6 mm   ·   140 g
Language English  

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