Creating the Viewer: Market Research and the Evolving Media Ecosystem - Justin Wyatt - Books - University of Texas Press - 9781477329061 - April 23, 2024
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Justin Wyatt
Creating the Viewer: Market Research and the Evolving Media Ecosystem

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A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

288 pages, 17 b&w photos

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 23, 2024
ISBN13 9781477329061
Publishers University of Texas Press
Pages 328
Dimensions 229 × 152 × 26 mm   ·   486 g
Language English  

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