Creating the Viewer: Market Research and the Evolving Media Ecosystem - Justin Wyatt - Books - University of Texas Press - 9781477316511 - April 23, 2024
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Justin Wyatt
Creating the Viewer: Market Research and the Evolving Media Ecosystem

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A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

288 pages, 17 b&w photos

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 23, 2024
ISBN13 9781477316511
Publishers University of Texas Press
Pages 288
Dimensions 150 × 220 × 20 mm   ·   616 g

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