Business-to-Business Marketing - Ross Brennan - Books - SAGE Publications Ltd - 9781473973442 - June 1, 2017
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Ross Brennan
Business-to-Business Marketing 4 Revised edition

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Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.

416 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 2017
ISBN13 9781473973442
Publishers SAGE Publications Ltd
Pages 416
Dimensions 190 × 249 × 25 mm   ·   826 g
Language English  

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