Social Media Marketing - Tracy L. Tuten - Books - SAGE Publications Ltd - 9781473913011 - December 9, 2014
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Tracy L. Tuten
Social Media Marketing 2 Revised edition

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The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.

352 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 9, 2014
ISBN13 9781473913011
Publishers SAGE Publications Ltd
Pages 352
Dimensions 189 × 234 × 22 mm   ·   636 g

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