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Place Branding: Connecting Tourist Experiences to Places Chiara Mauri 1st edition
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Place Branding: Connecting Tourist Experiences to Places
Chiara Mauri
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
277 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 5, 2019 |
| ISBN13 | 9781472455925 |
| Publishers | Taylor & Francis Ltd |
| Pages | 342 |
| Dimensions | 241 × 162 × 20 mm · 666 g |
| Language | English |
| Editor | Dennis, Charles |
| Editor | Foroudi, Pantea |
| Editor | Mauri, Chiara |
| Editor | Melewar, T C |
