Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase - Roddy Mullin - Books - Taylor & Francis Ltd - 9781472424853 - August 28, 2014
In case cover and title do not match, the title is correct

Roddy Mullin
Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase New edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Roddy Mullin releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.

240 pages, Includes 8 figures 22 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 28, 2014
ISBN13 9781472424853
Publishers Taylor & Francis Ltd
Pages 330
Dimensions 245 × 179 × 26 mm   ·   878 g
Language English  

More by Roddy Mullin

Show all

More from the same publisher

See all of Roddy Mullin ( e.g. Paperback Book and Hardcover Book )