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Creating Breakthrough Innovations at Consumer Packaged Goods Companies Stefan Geissel
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Creating Breakthrough Innovations at Consumer Packaged Goods Companies
Stefan Geissel
How to create successful new products for tomorrow? This research investigates how consumer companies can best improve their innovation performance by looking at best practices from other industries, contemporary concepts and theories about innovation, as well as basic insights into consumer understanding. The result is an exclusive guideline for companies to follow to restructure their innovation approach, lower their failure rate and launch highly successful new products. This research had been Stefan Geissel's final thesis for his German master's degree.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 2, 2012 |
| ISBN13 | 9781471757327 |
| Publishers | Lulu.com |
| Pages | 198 |
| Dimensions | 150 × 16 × 226 mm · 449 g |
| Language | English |
See all of Stefan Geissel ( e.g. Hardcover Book and Paperback Book )