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Engaging Consumers Through Branded Entertainment and Convergent Media Lisa Scribner
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Engaging Consumers Through Branded Entertainment and Convergent Media
Lisa Scribner
Marc Notes: Includes bibliographical references and index.; This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques--; Provided by publisher.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 30, 2015 |
| ISBN13 | 9781466683426 |
| Publishers | Business Science Reference |
| Pages | 376 |
| Dimensions | 216 × 280 × 22 mm · 1.16 kg |
| Language | English |
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