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Marketing and Customer Relationship Management IGI Global 16 Volume Set edition
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Marketing and Customer Relationship Management
IGI Global
This book bundle includes case studies and research on the technologies, strategies, and services involved in marketing and customer relationship management. These 16 scholarly titles cover topics on marketing, consumer management, customer relationship management, business technologies, electronic services, e-commerce, and much more.
277 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 30, 2013 |
| ISBN13 | 9781466646063 |
| Publishers | Idea Group,U.S. |
| Pages | 277 |
| Dimensions | 150 × 220 × 20 mm · 587 g (Weight (estimated)) |