Marketing and Customer Relationship Management - IGI Global - Books - Idea Group,U.S. - 9781466646063 - October 30, 2013
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Marketing and Customer Relationship Management 16 Volume Set edition


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This book bundle includes case studies and research on the technologies, strategies, and services involved in marketing and customer relationship management. These 16 scholarly titles cover topics on marketing, consumer management, customer relationship management, business technologies, electronic services, e-commerce, and much more.


277 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 30, 2013
ISBN13 9781466646063
Publishers Idea Group,U.S.
Pages 277
Dimensions 150 × 220 × 20 mm   ·   587 g   (Weight (estimated))

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