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Advanced Media Planning John R. Rossiter Softcover reprint of the original 1st ed. 1998 edition
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Advanced Media Planning
John R. Rossiter
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.
125 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 5, 2012 |
| ISBN13 | 9781461346777 |
| Publishers | Springer-Verlag New York Inc. |
| Pages | 112 |
| Dimensions | 155 × 235 × 7 mm · 190 g |
| Language | English |
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