The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions - George N. Kenyon - Books - Springer London Ltd - 9781447166269 - December 8, 2014
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George N. Kenyon
The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions 2015 edition

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Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services.

265 pages, 53 black & white illustrations, 13 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 8, 2014
ISBN13 9781447166269
Publishers Springer London Ltd
Genre Aspects (Academic) > Business Aspects
Pages 265
Dimensions 155 × 235 × 18 mm   ·   562 g
Language English  

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