Marketing Communications - John Egan - Books - SAGE Publications Ltd - 9781446259030 - October 20, 2014
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John Egan
Marketing Communications 2 Revised edition

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John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion website with lecturer and student materials.

440 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 20, 2014
ISBN13 9781446259030
Publishers SAGE Publications Ltd
Pages 440
Dimensions 265 × 198 × 19 mm   ·   1.06 kg
Language English  

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