Campaign Communication and Political Marketing - Maarek, Philippe J. (l'Universite Paris 12, France) - Books - John Wiley and Sons Ltd - 9781444332353 - April 29, 2011
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Maarek, Philippe J. (l'Universite Paris 12, France)
Campaign Communication and Political Marketing

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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.

288 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 29, 2011
ISBN13 9781444332353
Publishers John Wiley and Sons Ltd
Pages 288
Dimensions 172 × 246 × 15 mm   ·   498 g
Language English  

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