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Contemporary Issues in Social Marketing Krzysztof Kubacki
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Contemporary Issues in Social Marketing
Krzysztof Kubacki
Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and to use condoms to prevent disease transmission, am
260 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 19, 2013 |
| ISBN13 | 9781443850247 |
| Publishers | Cambridge Scholars Publishing |
| Pages | 260 |
| Dimensions | 278 × 155 × 27 mm · 498 g |
| Editor | Kubacki, Krzysztof |
| Editor | Rundle-thiele, Sharyn |
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