Think Consumer: the Enforcement of the Trade Mark Quality Guarantee Revisited, a Legal and Economic Analysis - Jamil Ammar - Books - Cambridge Scholars Publishing - 9781443826860 - January 19, 2011
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Jamil Ammar
Think Consumer: the Enforcement of the Trade Mark Quality Guarantee Revisited, a Legal and Economic Analysis

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The availability of a wide range of branded products makes the selection of the right type of goods a difficult process. This is particularly true in the case of goods whose characteristics consumers do not have complete information about, which they can only learn about after purchasing (experiencing goods).

235 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 19, 2011
ISBN13 9781443826860
Publishers Cambridge Scholars Publishing
Pages 235
Dimensions 152 × 214 × 22 mm   ·   476 g

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