Social Media Strategy: Marketing and Advertising in the Consumer Revolution - Keith A. Quesenberry - Books - Rowman & Littlefield - 9781442251526 - October 22, 2015
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Keith A. Quesenberry
Social Media Strategy: Marketing and Advertising in the Consumer Revolution

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A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.

256 pages, 46 black & white illustrations, 1 black & white halftones, 6 charts, 15 tables, 5 graphs

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 22, 2015
ISBN13 9781442251526
Publishers Rowman & Littlefield
Pages 256
Dimensions 367 × 188 × 19 mm   ·   666 g

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