Handbook of Marketing Decision Models - Berend Wierenga - Books - Springer-Verlag New York Inc. - 9781441946102 - February 12, 2010
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Berend Wierenga
Handbook of Marketing Decision Models Softcover reprint of hardcover 1st ed. 2008 edition

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This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models.

630 pages, 53 black & white tables, biography

Media Books     Book
Released February 12, 2010
ISBN13 9781441946102
Publishers Springer-Verlag New York Inc.
Pages 630
Dimensions 155 × 235 × 32 mm   ·   967 g
Editor Wierenga, Berend

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