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Lead the Category!: the Secrets of Franchising and Business Success Stan Berenbaum
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Lead the Category!: the Secrets of Franchising and Business Success
Stan Berenbaum
What are the secrets of franchising and business success? And how do you become a category leader? This book contains winning strategies, practical thoughts and easy to implement techniques on becoming the leader in your category.
Valuable information about...
? The problem with your mission statement
? Why transparency is not your goal
? What "jail breaks" have to do with your franchise relationship
? The three rules of employment
? The sure-fire rapid advancement strategy
? Why you should be concerned if you are taking care of your numbers
? The characteristics of great category leaders
? The best definition of franchising
? Why you should forget trust, sort of
? Why (+1) + (-1) does not equal 0
? What empty airline seats have to do with your business
? What to do if your franchisees have formed an independent franchise association
? The franchise convention success formula
Learn the secrets of franchising and business success and Lead the Category!
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 8, 2009 |
| ISBN13 | 9781440132285 |
| Publishers | iUniverse |
| Pages | 140 |
| Dimensions | 140 × 216 × 8 mm · 185 g |
| Language | English |
See all of Stan Berenbaum ( e.g. Paperback Book and Hardcover Book )