The Convergence Crisis: An Impending Paradigm Shift in Advertising - Joanna L. Jenkins - Books - Peter Lang Publishing Inc - 9781433126079 - January 30, 2015
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Joanna L. Jenkins
The Convergence Crisis: An Impending Paradigm Shift in Advertising New edition

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The Convergence Crisis tells the story of an impending paradigm shift in advertising. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.

198 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 30, 2015
ISBN13 9781433126079
Publishers Peter Lang Publishing Inc
Pages 198
Dimensions 154 × 232 × 16 mm   ·   408 g
Language English  

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