Angela Burth

E-management Markets Angela Burth

This book provides a step by step "how to" guide that applies commercial market practices to develop, implement, operate and maintain a market-based management strategy. An e-Management Market is designed to replace or augment existing non-commercial business management practices and provides direct links between requirement and solution provider. This end-to-end process guide provides instruction for the entire market lifecycle to include: defining business activities accomplished within the e-Management Market for an organization or community of interest; planning, designing, implementing, and operating with a market strategy; and maintaining and improving the method and market implementation. E-Management results include: self-synchronized management; a method to establish intangible asset and service value; institutionalized performance and feedback; extending global reach to information and knowledge sources; and a method for decision making outside of organizational hierarchies.