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The $10 Trillion Prize: Captivating the Newly Affluent in China and India Michael J. Silverstein
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The $10 Trillion Prize: Captivating the Newly Affluent in China and India
Michael J. Silverstein
It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. This book provides a comprehensive profile of the emerging middle-class households - 300 million strong - that will change the global marketplace.
336 pages, illustrated
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 2, 2012 |
| ISBN13 | 9781422187050 |
| Publishers | Harvard Business Review Press |
| Pages | 336 |
| Dimensions | 154 × 241 × 27 mm · 560 g |
| Language | English |
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