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The Intention Economy: When Customers Take Charge Doc Searls
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The Intention Economy: When Customers Take Charge
Doc Searls
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
320 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 1, 2012 |
| ISBN13 | 9781422158524 |
| Publishers | Harvard Business Review Press |
| Pages | 320 |
| Dimensions | 241 × 161 × 27 mm · 517 g |
| Language | English |
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