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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Gerald Zaltman
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Gerald Zaltman
Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.
272 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 1, 2008 |
| ISBN13 | 9781422121153 |
| Publishers | Harvard Business Review Press |
| Pages | 230 |
| Dimensions | 166 × 242 × 25 mm · 572 g |
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