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Greater Good: How Good Marketing Makes for Better Democracy John A. Quelch
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Greater Good: How Good Marketing Makes for Better Democracy
John A. Quelch
Contends that marketing performs an essential societal function - and does so democratically. This work maintains that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices, and lays out the six fundamental characteristics that marketing and democracy share.
331 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 1, 2007 |
| ISBN13 | 9781422117354 |
| Publishers | Harvard Business Review Press |
| Pages | 331 |
| Dimensions | 188 × 238 × 30 mm · 680 g |
| Language | English |
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