Advertising Progress: American Business and the Rise of Consumer Marketing - Studies in Industry and Society - Laird, Pamela Walker (Professor Emerita, University of Colorado at Denver) - Books - Johns Hopkins University Press - 9781421434179 - 2020
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Laird, Pamela Walker (Professor Emerita, University of Colorado at Denver)
Advertising Progress: American Business and the Rise of Consumer Marketing - Studies in Industry and Society

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Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to "progressand used it to legitimate their places in American business and culture.

506 pages, 30 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2020
ISBN13 9781421434179
Publishers Johns Hopkins University Press
Pages 506
Dimensions 229 × 150 × 32 mm   ·   739 g
Language English  

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