Generic: The Unbranding of Modern Medicine - Greene, Jeremy A. (Associate Professor, Johns Hopkins University) - Books - Johns Hopkins University Press - 9781421414935 - December 22, 2014
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Greene, Jeremy A. (Associate Professor, Johns Hopkins University)
Generic: The Unbranding of Modern Medicine

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Greene's history sheds light on the controversies shadowing the success of generics: problems with the generalizability of medical knowledge, the fragile role of science in public policy, and the increasing role of industry, marketing, and consumer logics in late-twentieth-century and early twenty-first century health care.

368 pages, 8 halftones, 9 line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 22, 2014
ISBN13 9781421414935
Publishers Johns Hopkins University Press
Pages 376
Dimensions 230 × 160 × 27 mm   ·   644 g
Language English  

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