Data Mining for Design and Marketing - Chapman & Hall / CRC Data Mining and Knowledge Discovery Series - - Books - Taylor & Francis Ltd - 9781420070194 - January 26, 2009
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Data Mining for Design and Marketing - Chapman & Hall / CRC Data Mining and Knowledge Discovery Series 1st edition

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Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.

336 pages, 114 black & white illustrations, 43 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 26, 2009
ISBN13 9781420070194
Publishers Taylor & Francis Ltd
Pages 336
Dimensions 156 × 234 × 23 mm   ·   589 g
Language English  
Editor Ohsawa, Yukio (University of Tokyo, School of Engineering, Japan)
Editor Yada, Katsutoshi (Kansai University, Osaka, Japan)

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