Behavior Space: Play, Pleasure and Discovery as a Model for Business Value - Alexander Manu - Books - Taylor & Francis Ltd - 9781409446842 - December 5, 2012
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Alexander Manu
Behavior Space: Play, Pleasure and Discovery as a Model for Business Value 1st edition

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Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge.

240 pages, 42

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 5, 2012
ISBN13 9781409446842
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 150 × 220 × 20 mm   ·   680 g
Language English  

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