Branding and Product Design: An Integrated Perspective - Monika Hestad - Books - Taylor & Francis Ltd - 9781409446262 - March 21, 2013
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Branding and Product Design: An Integrated Perspective New edition


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Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap.


150 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 21, 2013
ISBN13 9781409446262
Publishers Taylor & Francis Ltd
Pages 184
Dimensions 172 × 251 × 17 mm   ·   488 g
Language English  

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