The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers - MaryLee Sachs - Books - Taylor & Francis Ltd - 9781409423157 - June 28, 2011
In case cover and title do not match, the title is correct

MaryLee Sachs
The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers New edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new MaryLee Sachs releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.

130 pages, includes 24 b&w illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 28, 2011
ISBN13 9781409423157
Publishers Taylor & Francis Ltd
Pages 120
Dimensions 242 × 177 × 14 mm   ·   352 g
Language English  

More by MaryLee Sachs

Show all

More from the same publisher

See all of MaryLee Sachs ( e.g. Hardcover Book and Paperback Book )