Creating Innovative Products and Services: The FORTH Innovation Method - Gijs van Wulfen - Books - Taylor & Francis Ltd - 9781409417545 - April 28, 2011
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Gijs van Wulfen
Creating Innovative Products and Services: The FORTH Innovation Method New edition

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Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. This title explains the front end of innovation with practical tools, effective checklists and an innovation route map.

230 pages, includes 30 b&w illustrations & 18 cartoons

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 28, 2011
ISBN13 9781409417545
Publishers Taylor & Francis Ltd
Pages 292
Dimensions 177 × 244 × 24 mm   ·   688 g
Language English  

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