International Marketing - Czinkota, Michael (Georgetown University) - Books - Cengage Learning EMEA - 9781408009239 - February 25, 2011
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Czinkota, Michael (Georgetown University)
International Marketing New edition

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Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces.

752 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 25, 2011
ISBN13 9781408009239
Publishers Cengage Learning EMEA
Pages 752
Dimensions 219 × 276 × 19 mm   ·   1.23 kg
Language English  

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